Privacy Notice
Last updated: 2 September 2026
Destinations by Ali respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, contact us or use our travel planning and booking services.
1. Who we are
Destinations by Ali is a UK-registered business operated by Ali Freeman.
Business name: Destinations by Ali
Registration number: 17380878
Registered office: 14 Wickham Close, Church Crookham, Fleet, Hampshire, GU52 6NU
Email: contact@destinationsbyali.com
Telephone: +44 20 8059 7842
For the purposes of UK data protection legislation, Destinations by Ali is the data controller responsible for your personal information.
If you have any questions about how we use your information, please contact us using the details above.
2. Information we collect
Depending on how you interact with us, we may collect and use some or all of the following information:
Your name and contact details, including email address, telephone number and postal address
Information about your travel preferences, interests and requirements
Details of previous or planned holidays and travel arrangements
Passenger information needed to arrange travel
Dates of birth and other information required by travel suppliers
Passport, visa and other travel document information where necessary to arrange your travel
Payment and billing information where required
Details of communications and correspondence between you and Destinations by Ali
Information you provide when completing an enquiry or contact form on our website
Information about how you use our website, including information collected through cookies and similar technologies
We only request information that is relevant and necessary for the service we are providing.
Where information relates to other people travelling with you, such as family members or other passengers, you should ensure that you have their permission to provide their personal information to us where appropriate.
3. How we collect your information
We may collect personal information when you:
Contact us by email, telephone, social media or through our website
Complete an enquiry or contact form
Ask us to research or arrange a holiday
Make or enquire about a booking
Provide information during the planning of your travel
Subscribe to receive communications from us
Visit or interact with our website
We may also receive information from third parties where this is necessary to arrange or manage your travel, including travel suppliers, booking platforms, tour operators, airlines and other travel partners.
Where we receive personal information from another source, we will provide appropriate privacy information in accordance with applicable data protection requirements.
4. How we use your information
We use your personal information primarily to provide a personalised travel planning and booking service.
This may include:
Responding to your enquiries
Researching and recommending suitable travel options
Creating and managing your travel arrangements
Making bookings with airlines, hotels, tour operators, cruise companies, transfer providers, insurers and other travel suppliers
Providing information required by travel suppliers to fulfil your booking
Arranging travel documentation, visas or other travel-related services where requested
Processing payments and managing invoices
Communicating with you before, during and after your trip
Assisting with changes, cancellations, disruptions or other issues relating to your travel
Maintaining accurate records of your bookings and preferences
Providing relevant information about future travel opportunities, offers or services where you have agreed to receive these or where otherwise permitted by law
Improving our website, services and customer experience
Meeting our legal, regulatory, accounting and insurance obligations
Protecting our business against fraud or other unlawful activity
5. Our lawful basis for using your information
Data protection law requires us to have a lawful basis for processing your personal information.
Depending on the circumstances, we may rely on one or more of the following:
Contractual necessity
We may need to use your information to provide the travel planning, booking and other services you have requested, or to take steps at your request before entering into a contract.
Legitimate interests
We may use information where this is necessary for the legitimate operation of our business, provided that your interests and fundamental rights do not override those interests. This may include maintaining client records, managing our business and improving our services.
Legal obligation
We may process information where we are legally required to do so, including for accounting, financial, regulatory or other legal requirements.
Consent
In certain circumstances, we may ask for your consent to use your information. Where we rely on consent, you have the right to withdraw it at any time.
6. Sharing your information
As a travel business, sharing relevant information with travel suppliers and trusted partners is an essential part of arranging your trip.
We may share your personal information, where necessary, with:
Airlines and other transport providers
Hotels, resorts and accommodation providers
Tour operators and travel companies
Cruise companies
Transfer and chauffeur companies
Destination management companies and local partners
Travel insurance providers
Visa and travel documentation providers
Booking and reservation systems
Payment providers, banks and financial institutions
Our host agency, travel industry partners and support providers where applicable
Professional advisers, such as accountants, insurers or legal advisers, where necessary
Government bodies, regulators or law enforcement agencies where we are legally required to do so
We only share information that is reasonably necessary for the relevant purpose and, wherever possible, only with trusted organisations involved in providing or supporting your travel arrangements.
Some suppliers will have their own privacy policies and may act as independent data controllers. We recommend that you review the relevant supplier's privacy information where appropriate.
7. Travel industry partners
In order to provide our travel services, we may use established travel industry systems, platforms and partners to research, book, ticket and manage your travel arrangements.
Where applicable, information may be shared with our host agency, Global Travel Collection, and associated travel industry systems or partners to enable us to provide services to you.
The information shared will depend on the nature of your booking and may include passenger details, contact information, travel preferences and other information required to fulfil your arrangements.
8. Special category information
Some travel arrangements may require us to process information that is considered particularly sensitive under data protection law.
For example, you may choose to provide information about:
Dietary requirements
Allergies or medical requirements relevant to your travel
Mobility or accessibility requirements
Religious or other requirements relevant to your arrangements
We will only process this type of information where it is necessary to arrange or provide the services you have requested, or where another lawful basis applies.
Where appropriate, we may ask for your explicit consent before sharing sensitive information with a travel supplier.
9. International transfers
Travel is international by nature, and some of the travel suppliers, hotels, airlines, technology providers or other organisations we work with may be located outside the UK.
As a result, your personal information may sometimes be transferred outside the UK.
Where personal information is transferred internationally, we will take reasonable steps to ensure that appropriate safeguards are in place in accordance with applicable UK data protection law.
10. How long we keep your information
We retain personal information only for as long as it is reasonably necessary for the purposes for which it was collected, including to provide our services, maintain appropriate business records and meet legal, accounting, regulatory and insurance requirements.
The length of time we retain information will depend on the type of information and why we hold it.
When information is no longer required, we will take reasonable steps to securely delete or dispose of it.
11. Keeping your information secure
We take the security of your personal information seriously.
We use reasonable technical and organisational measures to protect information against accidental loss, unauthorised access, alteration, disclosure or destruction.
Access to client information is limited to those who need it for legitimate business or travel-related purposes.
However, no method of transmitting or storing information electronically can be guaranteed to be completely secure. While we take appropriate precautions, we cannot guarantee the absolute security of information transmitted over the internet.
12. Cookies and website analytics
Our website may use cookies and similar technologies to help it function correctly, understand how visitors use the website and improve your experience.
Cookies may collect information such as your browser type, device information, pages visited and general website usage information.
Where cookies are not strictly necessary for the operation of the website, we will obtain consent where required by law.
You can also manage or disable cookies through your browser settings. Please be aware that disabling certain cookies may affect how the website operates.
Where third-party services such as Google Analytics or social media features are used on our website, those providers may process information in accordance with their own privacy policies.
13. Marketing communications
We may occasionally contact existing clients or individuals who have expressed an interest in our services with information about travel, destinations, new services or relevant offers.
Where required, we will obtain your consent before sending electronic marketing communications.
You can unsubscribe from marketing communications at any time by contacting us or using the unsubscribe option included in the communication.
We will not sell or rent your personal information to third parties for their own marketing purposes.
14. Your rights
Under UK data protection law, you may have rights in relation to your personal information, including the right to:
Ask for a copy of the personal information we hold about you
Ask us to correct inaccurate or incomplete information
Ask us to delete your personal information in certain circumstances
Ask us to restrict how we use your information in certain circumstances
Object to certain types of processing
Request the transfer of certain information to another organisation
Withdraw consent where we rely on consent as our lawful basis
Complain about how we use your personal information
These rights are subject to certain legal exceptions and may not apply in every circumstance.
If you would like to exercise any of these rights, please contact:
Email: contact@destinationsbyali.com
Telephone: +44 20 8059 7842
We may need to ask you for information to confirm your identity before dealing with your request.
15. Complaints
If you have concerns about the way we have handled your personal information, we would appreciate the opportunity to address your concerns first. Please contact us using the details above.
You also have the right to complain to the UK's data protection regulator, the Information Commissioner's Office (ICO).
Further information about making a complaint can be found on the ICO's website.
16. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business, services, technology or legal requirements.
The latest version will always be published on this page, with the date of the most recent update shown at the top.
17. Contact us
If you have any questions about this Privacy Policy or how Destinations by Ali handles your personal information, please contact us.
Destinations by Ali
14 Wickham Close
Church Crookham
Fleet
Hampshire
GU52 6NU
Email: contact@destinationsbyali.com
Telephone: +44 20 8059 7842